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Jun 4
Easy to Ignore and Toss
Letters.  How many of you know what most of your mail is before you open the envelope?  You know which ones are a bill, junk mail, credit card offers or a letter or invitation.  So do people who are having trouble paying their bills.  They dread getting certain envelopes and throw them in the circular file.

Your goal is to get your letter opened.  You need to be creative with the packaging that delivers your letter so it will get opened and then you have to have a killer letter inside to capture and keep their attention!

Some things you can try:
  • Different shaped or colored envelopes
  • priority mail or certified mail
  • hand address your envelopes
  • use 2 or 3 stamps rather than just one
  • stamp the outside of the envelope with words such as: CONFIDENTIAL or PERSONAL

For some great letter ideas check out "How to Get Your Customers to Pay"
This will help you

  • Write a clear concise letter that generates a result
  • Collect money that is owed to you
  • Have good customers that will pay on time and in full
  • Spend more time running your business 
  • Have more money
  • Be successful!

You can use these letters and forms as they are or modify them to get your maximum results.

A few tips to help you are:

1. Send a reminder immediately when account is past due
2. Tell your reason for the letter in the first sentence.
3. Include the balance due amount.
4. Make collection letters short and to the point.
5. Offer a solution.
6. Enclose an envelope for payment (or even postage!)
7. Be firm.
8. Assume the debtor will pay
9. Be friendly
10. Make each letter stronger

Think of it as a contest to see who can be the most creative and get the most positive results and more responses and payments from your past due customers.

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