Answer: It depends on the amount of the bill and what information you already have on the customer. Such as contact information so you can get a hold of them or even take them to small claims court. Depending on the dollar amount and the age of the debt.
TIP: Be firm about being paid from the beginning. If a customer knows you are serious, they will be more likely to pay. If they had to fill out a credit application and/or contract, it shows you're serious. If you place accounts for collection sooner than later, that also shows you mean business.
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