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Nov27
How People Pay Online

Do you offer your customers online payment options?

If you don't you might want to check out these figures I found which show the percentage of transactions by payment type among North Americans who initiated Web payments during the first quarter of 2005.

Forrester Research, Consumer Technographics Study is the source for these percentages:

Paid with Credit Cards                        79%

Paid with Paypal                                43%

Paid with Debit Cards                         39%

Paid using Gift Cards                            8%

Sent a check in the mail                       7%

Paid Cash on delivery                           3%

Surprised

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