If you have been in a grocery store lately you may have seen the latest issue of Woman’s World magazine with a big cover story about the internet diet phenomenon called Kimkins. This cover story which reads “Better Than Gastric Bypass!” helped Kimkins.com generate over $1 million in sales revenues this month!
If you have done any research on this topic you know this is a huge scam and that Heidi Diaz is refusing to refund the money she weaseled out of these consumers. Heidi Diaz also portrayed herself as a thin 118 pound woman to help assure consumers of the success of using her diet. Surveillance photos have emerged showing that Heidi Diaz is an obese overweight woman who used dishonesty to scam consumers and take money from them.
How does this affect you and your business you ask?
When you are collecting on past due accounts debtors will sometimes use any excuse to get out of paying, thus the need for honesty, integrity and documentation. Even if you are not trying to scam someone, you can be accused of it. Cover yourself and your business by having a code of ethics, a mission statement and promoting honesty, helpfulness, and as much information as you feasibly can about your products, services, websites and employees.
Include testimonials, lay everything out on the table and be honest. As business owners we are leaders and in this world we live in honesty and ethics is a fading commodity. Be one of the best leaders and remember even if it is profitable, it may not be good. Leaders serve their business, employees and community; they educate and teach, become mentors and help people. Our business world is in dire need of some good ethical leaders, let us all rise up and exceed expectations!
This is an interesting post. We actually had to brace ourselves for an attack on our integrity as we were helping to expose Kimmer. There were suggestions put to Kimkins members and information about our present business was supplied to them.
We had nothing to worry about since we had been honest and up front in all our dealings. If our business had been too new to have a good rating and some great testimonials, just having our integrity questioned could have been costly.
I want to let your readers in on one inaccuracy on your post...Kimkins IS offering a refund for a limited time. Heidi Diaz makes the offer in her page that addresses the controversy. It is easy to miss.
Posted by: Martin | November 14, 2007 5:10 AM | Permalink to Comment